The events side of Bagira, given its own identity while staying part of the same family. Currently a launch teaser.
Events arm of Bagira — launch teaser
The events side of Bagira, given its own identity while staying part of the same family. Currently a launch teaser.
The events side of Bagira needed its own identity while staying unmistakably part of the same family. Sub-brands fail in one of two directions: too close and they are invisible, too far and nobody connects them.
At this stage the site is deliberately a teaser — it announces that something is coming rather than pretending to a programme that has not been published yet.
We kept the parent brand's core marks and typography and shifted the palette and the pace. The events arm moves faster and speaks louder, but the underlying structure is shared.
A holding page is easy to do badly. This one is built on the same components as the eventual site, so nothing gets thrown away when the programme is ready.
What exists now is a genuine launch state rather than a placeholder: correct branding, correct metadata, and a structure that expands into a full programme site when the calendar fills.