A personal brand in healthy eating, built by its owner out of years of research and study. We have been part of it from the first moment — web design, the management system, development, SEO, marketing and the whole of the branding.
Close collaboration since the brand launched
A personal brand in healthy eating, built by its owner out of years of research and study. We have been part of it from the first moment — web design, the management system, development, SEO, marketing and the whole of the branding.
A personal brand in healthy eating, built by its owner out of years of research and study. We have been part of it from the first moment: web design, the management system, development, SEO, marketing and the whole of the branding.
As the brand grew, so did we, while the online space kept shifting around both of us. Following that change together — rather than rebuilding from scratch every few years — is most of why it still works.
Behind the site sits a system that has to hold together a lot of different services: one-to-one consultation, the VIP programme, meal delivery. All of it runs around the clock on a bespoke management platform.
Healthy, conscious, personal, fresh, energetic, cheerful, professional — the words we designed against, and the ones we checked each decision back to.
Every service is a layered process with its own steps and its own paperwork. We built a logical, transparent structure where someone finds what they need straight away rather than hunting for it.
The branding is one system made of many pieces: e-books, guides and recipe books, each with its own cover and typesetting, plus social creative designed per event and campaign.
Every decision is taken together with Viki, and that closeness is what has kept the brand coherent across years rather than drifting with each new campaign.
It is the longest relationship in our portfolio, and the clearest evidence that a brand is something you maintain rather than something you launch.